Editor’s Note:
It’s Thanksgiving, 2020. COVID-19 cases have skyrocketed to shocking levels, stressing every aspect of society and particularly our cherished ecosystem of healthcare providers.
This moment of renewed tension atop of a year of exhaustion is not the time for sweeping changes and new initiatives. It’s time for smart, steady action to get us through.
Today’s edition of Art of Change provides counsel on workforce resilience. It’s a timely focus, but certainly not the only area deserving keen attention. Through our daily discourse with healthcare leaders around the country, we’ve discerned several additional critical communications areas providers should consider homing in on now. We are compelled to share those with you now, and we commit to offering insightful-yet-realistic guidance on these issues through our thought leadership properties over the coming weeks:
- Workforce mental health and resilience
- Swift tactical communications response to rapid-onset COVID-19 scenarios
- Community engagement to educate and affect behavior
- Campaign preparation for COVID-19 vaccines
- Re-escalated media scrutiny
We encourage you to take advantage of the practical counsel in this Art of Change and future counsel around the other hot imperatives in upcoming reports through our High Stakes channel.
As always, let us know if you have questions – we’re here to help.
— Emme Nelson Baxter
